SLOW DOWN You're Doing Fine Key Tag

The "SLOW DOWN" Collection was created from a place of deep care, as a gentle reminder to others - and to ourselves - that sometimes, it’s okay to pause, take a breath, and recognise that we’re actually doing just fine.

This collection was born at a time when we felt lost and somehow "behind" in life. It’s a feeling many of us know: the sense that we’re not where we “should” be, especially after facing real challenges, enduring painful moments, and going through things that most people never see. We’ve been through some truly difficult times -what feels like hell - and while we’re on the path to rebuilding and recovering, we know it’s a journey, one that takes time and patience.

For us, “slow down, you’re doing fine” has become a mantra, a source of strength when we need it most. It reminds us that progress doesn’t have to be rushed and that healing happens in its own time. It’s a reminder that where we are now - right here, in this moment - is exactly where we’re meant to be. There’s no rush to meet anyone else’s idea of “success.” Each step, no matter how small, is forward.

We wanted to share this message through the "SLOW DOWN" line because we know others feel this way too. This line is a symbol of acceptance, resilience, and the quiet strength it takes to embrace the pace of your own life. It’s our hope that each piece becomes a comforting reminder for anyone who needs it: you’re not behind, you’re doing fine, and you’re exactly where you need to be right now.